Detroit Body garage

Project: Branding      Role: Designer      Year: 2016

 

Themed around the automotive industry, Detroit Body Garage is a gym whose slogan is to rebuild one part at a time, just like a car. Offering classes ranging from boot camp to olympic lifting to yoga, they want you to be a vehicle of change through movement & community.

I created a clean, retro garage style logotype that was inspired by all the worn away hand painted auto shops scattered throughout Detroit. Pairing the logotype with a logomark that visually represents “rebuilding one part at a time”.